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OnePlus to Exit US and European Markets as Oppo Restructures Operations

Published on: 16 Jul 2026, 08:16 AM

OnePlus is expected to wind down its smartphone operations in the United States and Europe this week as part of a broader restructuring by its parent company, Oppo, according to a report by Bloomberg.

The report indicates that the move is driven by slowing demand and a strategic shift under Oppo's leadership. The restructuring may also affect OnePlus's presence in India, one of its largest markets outside China.

Founded in 2013 by Pete Lau and Carl Pei, OnePlus initially gained popularity by offering flagship-level Android smartphones at competitive prices for technology enthusiasts. Over the years, the company expanded its portfolio to include premium flagship devices, budget-friendly Nord smartphones, tablets, wearables, and audio products.

The potential exit from key Western markets marks a significant change for the brand, which had built a loyal customer base in these regions. However, increasing competition and market saturation have posed challenges.

Neither OnePlus nor Oppo has officially confirmed the report. The company's future in other regions, including Asia, remains unclear at this stage.

Source: Indian Express

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