Global memory shortage may drive up iPhone 18 prices in India

With Apple expected to unveil the iPhone 18 series in September, concerns are mounting over potential price increases driven by a global shortage of memory chips. The company has already raised prices on iPads, Macs, and other devices by 18 to 33 per cent, attributed largely to rising costs of NAND and DRAM memory as AI companies compete for supplies.

Market research firm Counterpoint Research estimates that the bill of materials for the top-end iPhone 18 Pro Max with 1TB storage could rise by $300 (approximately Rs 28,700) compared to the iPhone 17 Pro Max. This increase stems from higher memory prices, advanced 2nm chip manufacturing costs, and new camera technology expected in the Pro models.

The global DRAM shortage, exacerbated by AI data centres consuming high-bandwidth memory, has led to a sharp rise in prices. According to TrendForce, DRAM prices jumped 80-90 per cent in early 2026 and could rise another 50 per cent this year. This has forced smartphone makers to prioritise mid-range and premium devices over budget models.

In India, where wage growth remains sluggish and youth unemployment is high, higher iPhone prices could mean increased EMI burdens for consumers. Apple typically raises prices only under exceptional circumstances, but analysts say the company is likely to pass on higher costs to protect profit margins.

The AI boom, while boosting productivity, has also contributed to environmental concerns, job cuts, and rising costs for everyday gadgets. With memory shortages expected to persist, consumers may face steeper prices for premium smartphones later this year, along with fewer discounts.