New Study: 71% of Indian Smartphone Users Engage with Generative AI Features Weekly

New Delhi: A recent study by CyberMedia Research (CMR) reveals that generative artificial intelligence (AI) features are being actively used by a significant majority of Indian smartphone users. According to the report, 71% of consumers engage with generative AI features multiple times a week, while 77% actively use AI-powered photography features.

The study, which surveyed Indian consumers across demographics and price segments, highlights a fundamental shift in how smartphones are evaluated. AI is no longer considered just an added feature; it is increasingly shaping the overall device experience, said Prabhu Ram, Vice President of the Industry Research Group at CMR.

Trust and data privacy emerged as critical factors in AI adoption. The report states that 82% of respondents believe transparent data practices are essential for building trust in AI. Additionally, 69% identified chipsets as key enablers of AI experiences, and 61% said on-device AI processing improves both responsiveness and privacy.

The study also found that 57% of consumers have a clear understanding of AI features and use them actively, while 43% engage only partially. Among active users, 49% are heavy users who regularly engage with five or more AI features, 41% are moderate users, and 10% only use AI when prompted.

Generational differences are notable: 72% of Gen Z consumers consider AI a driving factor for their next smartphone purchase, compared to 65% of millennials. Gender-wise, 66% of female consumers primarily use AI for camera and imaging, while 42% of male consumers use it for productivity and communication.

Consumer awareness about chipsets is growing, with 68% of respondents viewing them as key to AI performance in gaming, smoothness, image quality, responsiveness, and battery optimisation. According to Sourabh Pandey, an analyst at CMR, the competitive battleground is moving from hardware specifications to experiential trust. Consumers increasingly evaluate AI through trust, privacy, and real-world utility, which will influence how AI is designed and differentiated in future smartphones.