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Amazon Begins India Beta Test of Hindi AI Assistant Alexa+

Published on: 23 Jun 2026, 08:21 AM

Amazon has started testing Alexa+ in India, inviting select users to try a Hindi-language version of the company's generative AI-powered assistant. The company sent emails to some customers asking them to sign up for a beta-testing programme that provides early access to Alexa+ in Hindi, according to reports.

Users were asked to submit their interest through a form, with Amazon stating that participant feedback will help refine the new experience before a broader release. The invitation noted that the beta software may contain bugs, provide inaccurate information, or occasionally mispronounce local nuances.

While Amazon confirmed that Alexa+ testing is underway in India, the company did not disclose a timeline for a wider rollout. This test marks a step in adapting AI assistants to regional languages and local contexts in one of the world's largest digital markets.

Source: Indian Express

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