economy

Wipro Consumer Care Acquires TTK's Good Home, Eva Brands for ₹256 Crore

Published on: 23 Jul 2026, 12:19 PM

Wipro Consumer Care & Lighting has signed definitive agreements to acquire TTK Healthcare Ltd.’s Good Home and Eva brands for a combined value of ₹256 crore, according to industry sources. The move is aimed at strengthening the company's presence in the home care and personal care segments.

The two brands together reported revenues of ₹148 crore in the financial year ending 2026. This acquisition marks Wipro Consumer Care’s 17th acquisition, expanding its portfolio across home care, air care, and fragrance categories.

Good Home offers products such as air care, odour removers, scrubbers, and drain cleaners. Eva, one of India's early deodorant brands, sells deodorant body sprays, no-gas perfumes, underarm roll-ons, and talcum powders.

Kumar Chander, Chief Executive Officer of Wipro Consumer Care & Lighting and Managing Director of Wipro Enterprises, said the acquisition would strengthen the company's home care and personal care portfolio while expanding its presence in categories that continue to witness sustained consumer demand. He added that the company plans to build on the equity of both brands through product innovation, wider market reach, and continued investment in brand development.

Neeraj Khatri, Chief Executive of Wipro Consumer Care, said the acquisition would help the company strengthen its position in the home care and personal care categories, and that the brands complement its existing portfolio and support its long-term growth strategy.

T.T. Raghunathan, Executive Chairman of TTK Healthcare Ltd., said Good Home and Eva had built strong consumer trust over the years and expressed confidence that Wipro Consumer Care would be able to scale the brands further through its FMCG capabilities.

Sumit Keshan, Managing Partner, Wipro Consumer Care – Ventures and Head of Mergers and Acquisitions, India, said the acquisition aligns with the company’s strategy of building a diversified fast-moving consumer goods business through a mix of organic growth and acquisitions.

Following the transaction, Wipro Consumer Care said it would retain the existing identities of both brands while investing in product innovation, wider distribution, and capabilities in manufacturing, research and development, marketing, and distribution to support long-term growth.

Wipro Consumer Care & Lighting, part of Wipro Enterprises, reported revenues of ₹10,800 crore in FY26. More than half of its revenue comes from international markets, with operations spanning personal care, home care, lighting, electrical products, seating solutions, and foods.

Source: The Hindu

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