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Rahul Gandhi backs Kriti Sanon in Raksha Bandhan ad row: 'What a woman wears is her choice'

Published on: 25 Aug 2026, 03:04 PM
Rahul Gandhi backs Kriti Sanon in Raksha Bandhan ad row: 'What a woman wears is her choice'

New Delhi: Congress leader Rahul Gandhi has come out in support of actor Kriti Sanon, who is at the centre of a controversy over a Raksha Bandhan advertisement. In a brief statement on social media, Gandhi said, “What a woman wears is her choice,” a remark that has intensified the ongoing debate.

The advertisement, released ahead of the festival of Raksha Bandhan, has drawn criticism from some sections for its depiction of the actor. While specific details of the objection have not been officially confirmed, online discussions point to questions about the actor's attire and the overall message of the ad. Supporters of Sanon, however, have defended her right to dress as she chooses, arguing that personal freedom should not be subjected to public scrutiny.

Gandhi's intervention adds a political dimension to the cultural controversy. The Congress leader has previously spoken on issues of women's rights and individual liberty. His latest remark appears to align with the party's stated position on personal freedoms, though he did not elaborate further.

The row has sparked a wider conversation across social media platforms, with users expressing sharply divided opinions. Some argue that traditional festivals like Raksha Bandhan should be promoted in a manner that respects cultural sensibilities, while others maintain that women's choices are not open to collective judgement. Several public figures and civil society members have also weighed in, calling for a balanced discussion that upholds both constitutional values and social harmony.

Political analysts note that such controversies often become flashpoints during festive seasons, reflecting deeper societal tensions between modernity and tradition. In this instance, the focus has shifted from the advertisement itself to the principle of personal autonomy. The response from other political leaders has been varied, with some supporting Gandhi's stance and others urging restraint in politicising cultural matters.

As the debate continues, the core issue remains the extent to which individual choice can coexist with collective cultural expectations. In a democracy, the right to personal expression is protected, but it is also subject to dialogue and differing interpretations. The conversation provoked by this advertisement is likely to persist, underscoring the need for respectful engagement between contrasting viewpoints.

Neither Sanon nor the advertisement's creators have issued a detailed response to the controversy so far. The actor has, however, shared her gratitude for the support she has received, without directly addressing the criticism.

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